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Cannibalization


Term of the Day:
In marketing, cannibalization is the decreased demand for an existing product that occurs when its vendor releases a new and similar product. For example, when Hewlett-Packard puts out a new printer, they realize that older printers will suffer some erosion of sales or market share; that erosion is referred to as cannibalization.
Its meaning is similar to the original one, in which a person or animal eats the flesh of another member of its species. 
Rgds.
Ravi Sahu


Comments

  1. Mayur S. JoshiDecember 21, 2011 at 6:27 AM

    Sir ..... let me tell u a secret in Pharma..they have made there own dictionary where every word has a different meaning... So check what cannibalization means there. (Its like that)

    ReplyDelete
  2. The Super-Human Within!December 21, 2011 at 11:32 PM

    This comment has been removed by the author.

    ReplyDelete
  3. The Super-Human Within!December 21, 2011 at 11:35 PM

    when one MR goes and gives one information to doctor and some other MR gives other distorted info. to confuse the doctor....the confusion is known as cannibalization. Like say ab aap samajh gaye honge !!!

    The abv is a funny interpretation....not to be taken seriously :-))

    ReplyDelete

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