Term of the Day Return on Investment (ROI) The earning ability of assets measured as the ratio of the net income ( profit less depreciation) to the average capital employed (or equity capital) in a company or project. Expressed usually as a percentage, return on investment is a measure of profitability that indicates whether or not a company is using its resources in an efficient manner. For example, if the long-term return on investment of a company is lower than its "cost-of-capital"(i.e. interest), then the company will be better off by liquidating (selling off) its assets and depositing the proceeds (money/ cash) in a bank . Also called rate of return or yield. ........... Dear Friends, You might be thinking ET Univ. was not around for a week.....actually S.G.B Amravati Univ. MBA students were busy with their exams, so I thought of giving them a break. More aspirants joining this blog is a happy feeling, more encouraging will be their participation ...
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